Free, paid or tiered: choosing the right ticket model

The ticket model you pick shapes both attendance and revenue. Here is how to decide.

Match the model to the goal

Free events maximise reach but can suffer no-shows. Paid tickets filter for intent. Tiered pricing lets you reward early commitment while capturing later demand at a premium.

For most community and business events, a small early-bird tier followed by regular pricing strikes the best balance between turnout and commitment.